[2009 Hyundai EQUUS]
12일 Hyundai USA CEO John Krafcik씨는 클래식 자동차 콩클 "Pebble Beach Concours d"Elegance"에서 2010년, Hyundai의 Flagship 세단 "EQUUS"의 미국 진출을 공식 공개 했습니다.
12日 Hyundai USA CEO John Krafcikさんはクラシック自動車コングクル "Pebble Beach Concours d"Elegance"で 2010年, Hyundaiの Flagship セダン "EQUUS"のアメリカ進出を公式公開しました.
[PRESS RELEASE]
HYUNDAI TO SELL ITS FLAGSHIP SEDAN IN U.S.
Crafted to rival Mercedes, BMW, Lexus and the world"s most prestigious luxury automobiles, marking another step in Hyundai"s growth as a leading brand.
PEBBLE BEACH, Calif., August 12, 2009 – Hyundai is shaking things up at the annual Pebble Beach Concours d"Elegance by announcing its intention to launch its most premium luxury sedan in the U.S. next year.
Hyundai"s flagship, badged as the Equus in the Korean market, will be on display and on the roads surrounding the annual gathering of collectible classic luxury automobiles throughout the week, giving attendees a glimpse of the company"s most prestigious model.
"We showed the car at the New York Auto Show earlier this year, and the response was fantastic," says John Krafcik, Hyundai Motor America president and CEO. "Since then, we"ve had a fleet travelling around the country, capturing input from our dealers and consumers.
Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we"ve decided to bring it to the U.S."
Hyundai"s flagship sedan, developed under the codename "VI," launched this year in Korea. The Equus nameplate used there has adorned the company"s flagship model for 10 years, where it enjoys a reputation for quality and luxury in a place where Japanese and European luxury marques such as Lexus, BMW and Mercedes are coveted.
Here in the U.S., the runaway success of the 2009 Hyundai Genesis, which has garnered worldwide critical acclaim and remarkable sales success, gave Hyundai reason to consider expanding its brand further into the upper echelon of automotive luxury. But it was dealer and consumer response to a summer-long tour that saw Equus sedans visiting Hyundai showrooms across the country that solidified the decision.
[source : Hyundai]
2010年 Hyundaiは新型 YF Sonata, YF Sonata Hybrid, 新型 Tucson, F/L Santa Fe, 新型 Hyundai EQUUSまで皆アメリカに投入になるです. どの意味非常に忙しい一年になりますね.
2010년 Hyundai는 신형 YF Sonata, YF Sonata Hybrid, 신형 Tucson, F/L Santa Fe, 신형 Hyundai EQUUS까지 모두 미국에 투입 되는 군요. 어느 의미 매우 바쁜 한해가 되겠네요.
[Hyundai EQUUS CM]
